Nutrigenomics Market to Witness Promising Growth Opportunities by 2024-2035

Presently, more than 100 players across the globe claim to offer nutrigenomics tests / services based on genetic assessment

The global nutrigenomics market size was valued at USD 0.64 billion  to USD 3.07 billion by 2035, growing at a CAGR of 13% during the forecast period.

At present, more than 100 companies are engaged in providing various types of nutrigenomic tests / services, including those focused on nutritional deficiency, food intolerance / sensitivity, nutrient metabolism, disease risk assessment, diet customization, lifestyle management and weight management, worldwide. It is worth mentioning that several such companies provide their offerings direct-to-consumer, through availability of online genetic test kits and at-home sample collection facilities.

Majority (44%) of the companies prefer buccal swab as the sample for nutrigenomics testing followed by saliva (31%). It is worth highlighting that people are hesitant to provide blood and other form of samples to the companies. Hence, they are used by only 14% of the firms.

Over 80 companies follow business-to-consumer business model; examples of such companies include (in alphabetical order) 24Genetics, DNAfit, EasyDNA, Myhelix, NutriGenetix and VitalGene. Acellera, Biorelate, Collaborations Pharmaceuticals, Dyno Therapeutics, Elucidata and GNS Healthcare. Further, over 15% of the players follow business-to-business model, wherein nutrigenomics tests / services are made available to the customers through the certified medical professionals.

Majority of the firms in this domain provide nutrigenomics tests for identifying the nutritional deficiencies. Moreover, it is worth mentioning that 24 companies provide all the above-mentioned nutrigenomics tests; example of such companies include (in alphabetical order) DF Medica, GX Sciences, Ingene, my DNA Health, Nerd Gene Healthcare, Personalized Nutrition Concierges, Vieroots and Vojo Health.

Benchmark analysis – attaining a competitive edge over others by offering wide range of services

In order to build a sustainable competitive edge in the market, companies are actively focusing on offering wide range of services related to nutrigenomics. The companies considered in this analysis have been scored based on several relevant parameters, such as supplier strength (based on number of years of experience) and service strength (calculated using weighted scores assigned to various parameters, including type of business model (P1), type of sample analyzed (P2), type of sample collection method (by location) (P3), types of genetic tests offered (P4), associated service(s) offered (P5), target therapeutic area(s) (P6), mode of communication (P7) and number of nutrigenomics tests offered (P8).

In Europe, nutrigenomics companies that have received a higher score, as per our proprietary scoring criteria, include (arranged in decreasing order of competitiveness score) EasyDNA, Vojo Health, Genorama, Lifestyle Genomics and Myhelix. Amongst these players, EasyDNA received a relatively higher score owing to the fact that it provides a wide range of associated services along with nutrigenomics tests. Further, Vojo Health is another prominent player that is engaged in providing nutrigenomics testing for identification of all the main segments such as nutritional deficiencies, nutrition metabolism, food intolerance / sensitivity and disease risk assessment.

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